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Site Launch: ServingLife.ca

The team at ServingLife brought Siphon in to build a simple website to help kickstart their new restaurant podcast, which in turn will grow into a consulting business. Built on the WordPress platform, we executed quickly and brought in some slick functionality to manage their podcasts and content. If you’re interested in learning more about the restaurant industry, check them out!

Growth Without Profits – Technology To The Rescue

In this post, we’ll examine a common scenario. Your business is growing, you hire more people, and suddenly everything is spread too thin and your profits aren’t showing the boost you were looking for. What’s going on here?

A Confused Mind Will Always Say No.

Think about that statement for a minute.  How true is it in both personal and business life? It is transferable to just about everything that involves a decision or sale to be made. It Applies To Your Sales Team It is extremely important for your company to make regular high caliber sales.  Your success is […]

What is a ‘brand’?

What is a ‘brand’? It may be time to take a step back and think about this definition. The backstory: The other day, we had beer with a small business owner.  Something he said caught us off-guard when we started talking about his brand. When we asked him to describe his brand in under 15 […]

Here’s What Facebook Won’t Let You Post

Facebook’s newly public, 27-page community standards document reveals the hard work of balancing toxic content with free speech. If you eat someone, do not share it on Facebook. Cannibalism videos are banned. Same with still images of cannibalism victims, alive or dead. Unless the image is presented in a medical context with a warning that […]

The Future Of AI In The Enterprise

Artificial intelligence is finding its way into all parts of the modern-day workforce, driving huge shifts in overall capabilities and offering tremendous opportunities for early adopters. Already, companies across all lines of business are realizing the benefits in areas such as productivity, business processes, content creation, data insights, and personalized customer experiences. I see three […]

Gmail Is Getting a Long-Overdue Upgrade

Google is adding features to Gmail, including snooze buttons and a sidebar with a new task management system. Google is beginning one of the biggest updates to Gmail in years. Starting Wednesday, the company is rolling out new features like snooze buttons and a sidebar with a new task-management system. Google promises other new features, […]

How Digital Maturity Impacts Acquisition Potential

Last year we worked with a customer, we’ll call them Unknown Inc., who was approached for a potential acquisition.  The owner was looking to take more of a back seat within the business and had put some feelers out to see if an acquisition or merger was in the cards.  Ultimately he wanted to play […]

Digital Change 2007 to Now: Governance and Other Ugly Words

So yes, Governance, Organization, Making it work, etc; they are all ugly words. At least they are enough to put you to sleep just thinking about them. With the increase in complexity, comes an increase in the organization necessary to support it. Let’s look at a typical organization supporting a site in 2007. I say […]