We Help You Tell Your Story & Inspire Action
Your Are Not A Retailer
Your Goals Are Different
Your goals are not driven by the latest trends, they’re driven by the need you’re here to serve.
Siphon is here to partner with you to help drive your initiaves and drive positive change in the world.
Helping you Drive Donations
For many non-profit organizations, driving donations is your call to action. We were able to help the Canadian Breast Cancer Foundation increase donations on their website by a whopping 733% using analytics to study the visitor journey, and completing a content overhaul to make content easier to find. In addition to more donations, all of that new content also resulted in an organic traffic lift of 25.54%, and a substantial lift in referral traffic at 362.64%. More donations, and increased awareness! Learn more about how we did it here.
Helping You Spread Your Message
When we build out any website, whether for a non-profit or a large business enterprise, we start with a single message that we call our “Guide Line”. Sometimes that guide line makes it onto the website and sometimes it’s simply our guiding principle that lives in the background. For example, on the ORCA website, we created “Retirement living is all about choice” with the sub-line, “Together, we’ll make it easy”. This message became the lifeline of the entire project, speaking to visitors in a way that their website never did before. It was the driving force behind all content decisions as we re-structured and re-wrote the website. You can see it on the homepage today, drawing visitors in and getting the message across in the first 3 seconds. Read more about it here.
Can A Website Inspire Action? Yes!
The right language, visuals, and an effective visitor path will inspire your visitors to ACT. Your website is more than a brochure, it’s a unique opportunity to speak to your visitors with inspiring headlines, videos, stories and powerful imagery. With the right technology behind it, you have the ability power those messages and give your audience immediate actions to take like registering for events, donating or sharing your message over social media to inspire others. Where Siphon shines, is not in loading your website with features, but in helping you prioritize them to capture your audience immediately and guide them to the right action for them.
When Your Heart Is Big, But Your Team Isn't
Your organization has a big heart, but your team is small. This means your website needs to be easy to maintain, easy to update, and it needs to deliver your message to your audience simply. Our toolbox is full of all the right tools to allow you to run your organization lean. From drag and drop editing capability, to an easy way to keep your followers engaged through newsletters, convenient donation collection, or integrated social media capabilities, we support your cause.